BrewDog, Pentridge Prison (VIC)
Project overview
Hospitality Furniture Concepts supplied commercial furniture for BrewDog at Pentridge Prison in Coburg, VIC. The project brief needed furniture that suits a high-traffic pub and brewery environment, while working with the distinctive heritage setting of the former prison site.
Studio Y led the venue design, drawing directly from the prison’s former life, including retained bluestone walls and repurposed cell-door elements. The venue also includes a circular beer garden concept that references the site’s historic “airing yards”. :contentReference[oaicite:0]{index=0}
What we supplied
- Commercial seating and tables for bar and dining service
- Fitout-ready furniture selected for daily resets and cleaning cycles
- Product references to support procurement and repeat ordering
Performance requirements
- Durable finishes for high turnover and peak trade
- Stable frames suited to frequent movement
- Easy-clean surfaces for food and beverage service
- Comfort suited to short stays and longer sessions
Hospitality furniture support
We support hospitality venues with specification-led furniture selection, product scheduling, and practical options for service conditions (traffic, cleaning, movement, and layout flexibility).
Details
Client
BrewDog × Australian Venue Co.
Specifier
Studio Y
Location
Coburg, VIC
Venue context
Former prison site adapted into hospitality
Project notes
Studio Y lists the venue at 1500 sqm with a $2.5M project budget and completion noted as Summer 2023. :contentReference[oaicite:1]{index=1}
Project gallery
Product References
The products below reflect the commercial approach used for this venue: seating and tables suited to pub, brewery, and high-traffic hospitality service.
FAQ
What matters most when specifying furniture for a pub or brewery venue?
Durability, easy cleaning, and stability. Furniture needs to handle peak trade, frequent movement, and daily cleaning cycles without losing presentation.
How do you select furniture for heritage or adaptive reuse venues?
Start with circulation and service zones, then confirm clearances, table formats, and finishes that support operations while respecting the architectural setting.
Can you support designers with schedules and procurement?
Yes. We provide product references, finish guidance, lead times, and like-for-like options where required.
Can you standardise a look while keeping areas flexible for events?
Yes. Repeatable product families and a controlled finish palette help keep consistency, while still allowing layouts to change across day-to-night trade.
Related Blog Content
The Zaneti 2025/26 Colour Collection
Zaneti 2025-26 Colour Collection On-trend palettes and finishes for commercial furniture projects Expressive design through [...]
14
Oct
Oct
Catania Collection: Refined Outdoor Seating for Modern Australian Venues
The new Catania Collection from Hospitality Furniture Concepts is built for modern hospitality venues that [...]
23
Jun
Jun
Introducing Zaneti’s Latest Innovations: Sauvage Chair and Cosmos Table
At Hospitality Furniture Concepts, we are constantly seeking to bring you the latest and most [...]
01
Aug
Aug
The Timeless Appeal of Marble Table Tops for Hospitality and Commercial Venues
Marble, with its timeless elegance and luxurious appeal, has been a favored material in architecture [...]
23
May
May
S•CAB at Salone del Mobile.Milano: A Showcase of Innovative Design
The Salone del Mobile.Milano, one of the world’s most prestigious design events, recently hosted SCAB, [...]
08
May
May
Exploring Commercial Outdoor Furniture: Choosing the Right Side-chair / Armchair Outdoor Furniture for Your Restaurant, Cafe, Bar
When it comes to commercial outdoor armchair furniture for restaurants, an exciting array of designers [...]
16
Oct
Oct
The Timeless Elegance of Bentwood Chairs: A-1840 / No. 18 – by Paged
In the realm of commercial interior design, the Bentwood chair, renowned as the A-1840 or [...]
16
Oct
Oct
